Ford's Verve concept car gives the first hints of the company's small - car design vision. The concept is the first physical evidence of the design direction for an all - new small Ford vehicle , since it was announced earlier this year.
The European arm of the company's global product development group has taken the design and engineering lead and has taken the design and engineering lead and has created a new small - car portfolio for major world markets.
"Ford Verve Concept is presented as a bespoke concept car to generate reactions while our production plans are taking shape ," says John Fleming , president and CEO of Ford of Europe ."Our design team took an unrestrained approach to how our future small cars could look , and this eye -catching concept was one of the results . If we get the reaction we expect , I'm certain that the team will incorporate elements of this advanced design vision into our final production design . This will make the next generation of small cars from Ford very compelling indeed."
Finished in rich colours and distinctive materials inspired by the world of fashion and cosmetics, the Verve comcept was created by a team of designers from Ford's studios in Dunton, Endland, and Cologne , Germany.
The concept's design aims to build on Ford's kinetic design momentum of the recent iosis and iosis X concept cars, and the premium feel of production models like the new Ford Mondeo .
As product development of a new generation of Ford small cars continues , Ford of Europe is assessing the public's reaction to the continues,Ford of Europe is assessing the public's reaction to the concept, which was shown for the first time at the Frankfurt Motor Show earlier this year.
European design chief martin smith says this and other opportunities for public feedback will be important drivers of the ultimate ford small-car direction.
"The Ford Verve Concept is a dynamic first public expression of some of the thinking that will be contributing to the design DNA of our next-generation this stage ,we have had the freedom to be radically innovative,but I'm confident about the realistic possibilities for kinetic design to embrace this segment of vehicles."
參考譯文:
福特Verve概念車預(yù)示了公司在小型車方面的設(shè)計理念。福特分司在年初宣稱：該概念車成為福特公司全新的小型車設(shè)計趨勢的第一個實(shí)體展示。
福特全球產(chǎn)品開發(fā)團(tuán)隊中的歐洲小組以領(lǐng)先的設(shè)計和工藝，為全球主要市場開發(fā)出一款全新的小型車。
“生產(chǎn)計劃形成的同時，福特Verve概念車作為一款定制概念車的出現(xiàn)是為了評估公眾的反映，”福特歐洲的總裁和CEO John Fleming說，“設(shè)計師采用完全不受限制的方式來展示我們公司為未來小型車可能的外形，而這款醒目的概念車就是成果之一。如果我們獲得了期望的反應(yīng)，我確信團(tuán)隊將會把這種先進(jìn)的設(shè)計理念綜合到公司最后的產(chǎn)品設(shè)計中。這將會使福特公司的下一代小型車非常引人注目?！?SPAN lang=EN-US>
Verve概念車的設(shè)計靈感來源于時尚界和化妝界，應(yīng)用鮮明的色彩和出眾的材料設(shè)計，由福特公司位于英國杜頓（Dunton）和德國科?。?SPAN lang=EN-US>Cologne）的設(shè)計團(tuán)隊聯(lián)合開發(fā)。
該款概念車的設(shè)計目標(biāo)融合了福特公司最近推出的iosis和iosis X概念車的運(yùn)動設(shè)計元素，也融合了諸如新款蒙迪歐等生產(chǎn)模型中色出色元素。
福特公司聲稱：該概念車的色彩-深洋紅色加上清晰的外衣而設(shè)計成更加深重的紅色光彩-是個性與自我的張揚(yáng)。
作為福特小型汽車延續(xù)的新一代產(chǎn)品，福特公司歐洲團(tuán)隊在今年年初的法蘭克福車展中首次評估了公眾對于該概念車的反應(yīng)。
歐洲設(shè)計負(fù)責(zé)人Martin Smith說，本次以及其他的一些公眾的回饋將是福特小型汽車最終設(shè)計趨勢的重要影響因素。
福特Verve概念車給公眾留下運(yùn)動車的第一印象，這將對下一代產(chǎn)品的最基本設(shè)計元素具有很強(qiáng)的意義。在此階段，我們有翻天覆地創(chuàng)新的自由，但是我確信這種運(yùn)動設(shè)計應(yīng)用在本階段汽車的現(xiàn)實(shí)可能性。
（轉(zhuǎn)載）
